SEO Services in Dubai, UAE
There can be multiple ways in order to boost your online presence. There is more to digital marketing than just performing SEO. Everything that is done for your website contributes to a well-rounded presence for your business. We have listed down 10 ways that will help you to boost your online presence in any location no matter where you are located, in Dubai or in the US.
1. Research Yourself:
You should do some research for yourself. Hold a brainstorming session in order to answer some of these questions that are viable. Who are the clients interested in your products? Who is your direct competition? What makes you different? If you face any trouble answering these questions, you need to think about the observations that your client has made. You need to frame a value proposition. This is what your website should be able to tell potential customers within seconds of their arrival on your website. Now it is time to view your company from a search engine’s perspective. You need to begin by logging into your free Google Analytics account and going to Behavior > Overview.
By doing this you will find the most popular pages, the average time that is spent on each page, as well as your bounce rate. You can easily find the pages that are losing users and find out what to do in order to correct the problem. For a close look, we suggest that you have a look at your keyword rankings, we recommend SEMRush. Use the Organic Research in order to see your organic traffic that accumulates over time as well as see your keyword rankings. Here you can also see your changes to each keyword rankings over time. This is affected by both your website’s content and your competition. You will also get to see which keyword brings the most traffic, and which things do you rank for.
2. Perform Fresh Keyword Research:
Now that you know what do you rank for, you need to perform and see what search terms customers use to find websites like yours. The best research tool is Google Ads Keywords Planner. Log into Google Ads, Click Tools > Keyword Planner > Find New Keywords. Type in up to 10 related keywords in order to find more suggestions and see more search volume for each. Find the related keywords that have the highest search volume but lower competition, and put them in your list for step 3.
3. Format your website for ease of use:
A beautiful website is more than just a practical platform. Users should know where to click in order to buy something, contact the company, or finding information on what they need. It need not be flashy and original, even though a little brand personality goes a long way. Before moving on with other things, or doing something else, you need a simple interface. We recommend using wordpress.org (wordpress.com), though you can also use Squarespace, or Wix.com or Shopify.com. We strongly recommend setting up the website by yourself instead of hiring a contractor because you will learn the basics and will be in full control for your website, this also eliminates any dependency.
On the other hand prebuilt websites like WordPress, SquareSpace, Shopify and similar ones, come with huge community support and lots of handy plugin tools. Your website should have a simple top menu, URLs with clear parent pages, as well as a friendly call to action on the homepage. The look and feel of your website are important but it is essential that your customers are able to find their way around your website.
4. Use SEO best practices:
Grab your list of keywords with a high search volume. Then tastefully distribute them over your website’s content. Devote certain pages for more important topics, prominently using the keywords that you found out. Blogs are an excellent way to bring traffic based on certain keywords. Make sure that you mix the content and keywords Up. A healthy page makes use of not just one but a few and rich mix of related terms. Here are some important places for keywords:
- Blog title (catchy yet keyword-filled)
- Meta title (60 to 70 characters)
- H1 heading (one per page)
- H2 headings (use to taste)
- Alt text (practical, gloss-free image descriptions)
- Meta description tag (at least 150 characters)
- Page content (at least 250 words per page)
5. Get Local SEO Rolling:
Set up a Google My Business Account, and make sure that everything about your business is correct. Log into your account at regular intervals, specify holiday hours, answer customer questions and post announcements. The major chunk of local SEO is research. Sign up on all business directories in your area. Make sure that you use identical spelling as well as punctuation for every listing, pay special attention to the format of the address. You can always add your business information to more listings and there is no maintenance required unless you change your location.
6. Capture Readers with a Blog:
A blog makes thorough use of keyword research, quality information, writing skill, as well as internal links, can improve website traffic by 400%. Each of your blogs should focus on a vital keyword and should include a network or related keywords that are featured prominently in the text. That does it for the SEO foundation, but it takes a lot more than that for crafting a successful blog. The true value of the blog is determined by the readers, it must be informative, unique as well as easy to get through if not entertaining.
People tend to read and share blogs that they find valuable. They are more likely to explore the rest of the website when the blog resonates with them. A useful graphic or a pleasant and good image can add a lot of value to the blog. A blog must also have a clear purpose and format. Most of the blogs are best kept to be brief and concise with 250 to 1500 words though others can be much longer if they can capture the interest of the readers.
7. Build an Online Social presence:
Once your website has stood on its feet, it can be time to spread your wings further. Modern social media websites are free to use and are a great way to interact with your customers. Each social media website has a different target audience and culture. Facebook can be a good place to start. It has a good mix of text, pictures, and videos. If you have an event coming up, Facebook is the place to host the event. Twitter is a good place to drop announcements and interact with people directly. Instagram is the place of photos and art. Share your stories that are best told through pictures. Pinterest is also a visual platform. Post relatable as well as aesthetically pleasing things here. Finally, Linkedin is the place to interact with businesses and potential hires. When you post to social media, you need to think about your voice and message as a company. Are you down-to-business, or do you show your wacky side? Social media is the place to establish a brand identity.
8. Advertise on social media:
Every site that is for social media is not designed for only paid posts. But Facebook and LinkedIn are excellent advertising platforms. An unpaid or an organic, the post will be most likely seen by your current following. Sponsored posts, however, appear for any audience that you choose. On Linkedin, targeted posts as well as private messages by job title, industry, and region. On Facebook, post by demographic in order to capture your precise targeted audience. If an organic post is doing well, sponsor it to get the word spread out. Try new things each time, and note what makes them successful.
If a post seems to drive the audience away, not the reasons and make the changes. Offer something of value for each and every post: information, entertainment, temptation, encouragement, anything that drives the vibes for your audience.
9. Create an SEM campaign:
SEM or search engine marketing is nothing but advertising that appears on a search engine, particularly Google and Bing. Building a campaign can be time-consuming. Instead of integrating keywords on your website like it is done in SEO, SEM requires brainstorming, organizing as well as researching each keyword a customer may be using in an online search and designing ads that appear when the users search for these keywords.
10. Bring your network Online:
As social creatures, we would recommend people whom you trust. That means that customers who are most likely to work with you if you are referred by a business, vendor or individual. Drawing on your business alliances online is going to be beneficial to everyone that is involved in it. Start by brainstorming everyone that you work with in the field. Add them on LinkedIn, Facebook, or Twitter and keep in contact about some exciting new changes. On the web, publicity, as well as SEO, go hand in hand.
Guest blog for each other’s websites. Link to each other’s pages. Celebrate each other’s success on social media. Review each other’s services. Most of the businesses will be happy to exchange each other’s online presence and online publicity because it can cost them nothing and it benefits both parties.
If you want to outsource SEO Services in Dubai, UAE. Mail us on firstname.lastname@example.org
We have shared with you the most ways that you can use to increase your online presence in SEO, in Dubai. Although there are many ways that help you to boost your online presence through digital marketing, we have listed the most obvious ones that everyone follows and understands. We hope that you like this article, do share it with your friends and family.