About the Client
The client is a prominent Non-Banking Financial Company (NBFC) with a widespread footprint of over 3,500 physical branches across India. With deep roots in financial services for homemakers and jeweler shop owners, the client wanted to modernize traditional gold trading by offering a secure, digital-first experience.
Business Impact
The launch of the Digi Gold platform allowed the client to digitize gold transactions at scale, enabling real-time trading, reducing operational friction, and expanding accessibility across India. The platform has positioned the client as a market pioneer in digital gold services.
The Challenge
“We had the vision but lacked the digital infrastructure. Gold was still being transacted offline. We needed a platform that was secure, scalable, and accessible across India.” — Chief Digital Officer, Client Organization
Key Challenges:
- No existing digital platform for gold trading.
- Cash-based, physical transactions limited scalability and visibility.
- The in-house development estimate was 8+ months for delivery.
Our Approach
We took a user-first, agile approach and delivered a scalable digital e-wallet for gold trading using the PEAN stack (PostgreSQL, Express.js, Angular, Node.js). The system was designed to be omnichannel, multilingual, and integrated with IMPS for real-time transactions.
Why PEAN Stack?
- PostgreSQL: High performance and data integrity for financial transactions.
- Express & Node.js: Scalable backend infrastructure with faster development cycles.
- Angular: Robust frontend with dynamic and responsive UI across devices.
This stack allowed us to meet the strict performance, security, and time-to-market needs of the client.
Key Initiatives
- Built a secure digital gold e-wallet accessible across all devices.
- Integrated IMPS to enable real-time payment settlements.
- Implemented multilingual support, making it accessible in every Indian state.
- Centralized control system for managing all 3,500+ branches from a single backend.
The Solution
A modern, web-based digital platform that allows customers to buy and sell gold instantly through an e-wallet. With built-in IMPS integration, transactions settle in under a minute, and purchases can start from as low as ₹1. The platform is accessible across mobile, tablet, desktop, and supports multiple Indian languages.
Key Features
| Feature | Description |
|---|---|
| Multilingual Platform | Supports all Indian states with local language accessibility. |
| Instant IMPS Settlement | Customers receive funds in their bank accounts within one minute of selling. |
| Omnichannel Access | Fully functional on mobile, tablets, laptops, and desktops. |
| Micro-Investment Enabled | Allows gold purchases starting from as low as ₹1. |
| Real-time Transaction Engine | Simultaneously handles multiple concurrent customer transactions. |
| Central Admin Panel | Enables zero-downtime control over all 3,500+ branches. |
Results
| Metric | Before (Legacy Process) | After (Digi Gold Platform) | Improvement |
|---|---|---|---|
| Gold Transaction Mode | Offline, in-store, cash-based | 100% Digital via e-wallet | First in India to enable this at scale |
| Transaction Speed | Manual, hours to days | Instant (within 1 minute via IMPS) | 90%+ reduction in processing time |
| Platform Accessibility | Physical branches only | Available on mobile, tablet, desktop | Nationwide, 24×7 access |
| Minimum Investment Amount | ₹1000+ | ₹1 | Increased accessibility for all user segments |
| Time to Market | 8 months (estimated in-house) | 2.5 months (actual delivery) | 70% faster go-to-market |
Client Testimonial
“The speed, scalability, and performance of the Digi Gold platform exceeded our expectations. In just 2.5 months, we went from concept to a live system that’s transforming how gold is traded across our 3,500 branches.” — VP of Digital Transformation, NBFC
Conclusion
The Digi Gold platform marked a major milestone in India’s financial services landscape by offering the first scalable digital solution for gold transactions. Its successful implementation not only digitized a legacy asset class but also empowered millions of users with instant, accessible, and secure investment options.
